The Data Rush: European marketing survey on data & digitalization


Magnus Red has interviewed, together with other members of the nextcontinent network, 17 top marketing leaders from consumer products and retail brands across Europe. How do data and digitalization impact the marketing function? How data- and digital savvy these companies today? What are they investing in for the future? Read more »

Ready to take the next step in Agile? From Scrum to DevOps


DevOps is an Agile methodology, that revolves around continuous development. It is often seen as the next step after Scrum. But what exactly is the difference between the two? And how do you progress from Scrum into DevOps? Magnus Red’s Gijs Schuringa turned it into a compelling cartoon.

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International Project Manager IT


Are you based in The Netherlands and eager to join a super-international team of consultants? Are you an experienced IT project manager or consultant who is ready to take on projects with a large number of stakeholders? Are you keen on working in a professional and people-oriented working environment? Then we may have a new challenge for you! Read more »

Magnus chair of Conversational Commerce group @ShoppingTomorrow


Magnus is an active participant and supporter from the start of Shopping Tomorrow, the yearly research program on the future of (online) retail. In this program, hundreds of experts from the retailing industry work together in twenty expert groups, providing new insights and recommendations. Just like last year, Magnus’ Axel Groothuis chairs the expert group on Conversational Commerce. A promising new development in (online) shopping.
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Emerce Eguide: OIL case stories of HEMA and Intersport


Last week, a renowned Dutch guide on online projects was launched: the Emerce Eguide. We are very pleased to have published two case stories from clients with international appeal: HEMA and Intersport International. Two very fine examples of a successful use of Magnus’ omnichannel integration layer, or in short: OIL.
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Magnus Red launches European Codes app


Are you working in the European electricity market? Then we have some good news for you! Magnus Red’s energy team launches an app to make your working life a little easier. Read more »

International Project Management Consultant Energy Sector


As a International Project Management Consultant for the Energy Sector at Magnus Red, you will be working on one of the top priorities of the European Union: a fully integrated internal energy market. You will be working to help the stakeholders in the European energy sector to create progress in the integration. Challenging? You bet! Read more »

Results of round table on Agile in traditional organisations


A growing number of traditional companies are implementing Agile, the way of working typically associated with startups and IT companies. However, the adoption of Agile is often a big, sometimes painful change for those organisations. Sometimes, it seems best not to adopt Agile all the way, but to combine it with traditional ways of working. Should companies go all-the way with Agile or can they pick-and-choose?

Such was the topic of the round table of February 8th, organised by Magnus Red consultants Samara Minnema, Sanne Reus, and Magiel Tak Read more »

Internship International Energy Consultancy


Are you a (master) student International Relations, European Studies or Business? Would you like to experience working in an international consultancy team? Are you interested in the energy sector? Then apply for an internship in the energy practice of consultancy firm Magnus Red Read more »

(Graduate) Internship International Energy Technologies


Are you a master student with a technical background, e.g. Energy Science, Sustainable Business & Innovation? Are you interested in becoming acquainted with the electricity sector? Would you like to experience working in an international consultancy team? Then we offer you a challenging internship in the energy practice of consultancy firm Magnus Red Read more »

January 24th: Conversational Commerce at WWVD


It has become a tradition: partner Axel Groothuis will present the results of the ShoppingTomorrow expert group. This year, Magnus took on Conversational Commerce, a very promising topic for retailers Read more »

February, 8th: round table Hybrid Agile


Magnus Red organises a round-table discussion about Hybrid Agile on February, 8th. Which projects are suitable for Agile and which projects are better off with the traditional waterfall method? Is a combination of methods possible? Those are the topics Read more »

Study: the state of digital disruption in Europe


Magnus Red has, together with other nextcontinent members, conducted a European study about disruption of the business models in the digital age.

For the first time, this study brings face to face 16 large European corporations Read more »

Boeiend magazine 2017 all about Industry 4.0


Magnus Red’s latest edition of Boeiend magazine is all about Industry 4.0, also referred to as the fourth industrial revolution. Will technological innovation such as the internet of things, artificial intelligence and robotics lead to an economic landslide? Or is there nothing revolutionary about these innovations? Our consultants shed their light on this subject and have written a magazine full of interviews, articles and columns. Read more »

Emerce eGuide: Magnus is present with two cases


The Emerce eGuide 2017 is out! A beautiful book that contains the best of online projects. This year, Magnus presents two cases in the eGuide. Two retailing companies, WE Fashion and Coolcat, show how they execute their omnichannel strategy with Magnus’ Omnichannel Integration LayerRead more »

Consultancy Tour @Magnus Red


Friday March 3, a group of 30 business students from Groningen stopped at Magnus Red’s premises. We were the last stop of a 3-day Consultancy Tour organised by study association EBF.

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3 maart: EBF Consultancy Tour stops at Magnus Red


On Friday March 3rd,  30 business students from Groningen will visit Magnus Red. The students are participants in a 3-day trip across consultancy firms, the EBF Consultancy Tour. Magnus Red will be the final stop. We hope it’s last, but not least. Read more »

Magnus Red’s Florent takes part in the 4L Trophy


Florent Beau, Magnus Red consultant, takes part in a unique humanitarian race in February: the 4L Trophy! Read more »

Expertgroep Omnichannel Architecture shares insights in book


As in previous years, Magnus shared its expertise with participants of Shopping Tomorrow, an independent research platform for the retail industry. Partner Axel Groothuis wrote, together with retail experts, a chapter about Omnichannel Architecture in the Shopping Tomorrow book. An important topic in retail, given the speed of technological developments. Read more »

Sawan Bruins in NRC Live energy transition debate


Leading Dutch newspaper NRC organises a series of debate evenings about the energy transition. Managing consultant Sawan Bruins will join the first debate on the 21st of February Read more »

Programmatic Advertising Survey starts today


Programmatic Advertising is a fast-growing form of advertising, that is being followed with interest by the media industry. It impacts the core of advertising: a fully-automated sales process with unpredictable outcomes, coping with many pitfalls and learnings. However, it is also extremely fast and transparent way of advertising. How is the media industry adapting to this form of advertising? Read more »

22th September: Startups in the energy transition


Watt Connects, a knowledge and networking platform for energy professionals, organises a workshop for startups in the energy transition, together with Magnus Red. Thursday 22th of September, 4 startups present themselves to a group of energy professionals and will have ample opportunity for brainstorming and networking. The following startups will enter the stage: Ecovat, Crownstone, Condugo and Sympower. Read more »

Highlights of the nextcontinent challenge – Design the Ultimate Company


The past few months Magnus Red and her fellow-consultants from nextcontinent challenged students and consultants to design the ultimate company. What does the perfect employer look like?  Read more »

Magnus Red organises seminar for energy startups


After our study ‘The Startup Ecosystem of the Dutch energy sector’, Magnus Red continues to develop insights for energy startups. Read more »

Column for Energeia: a plea for a green mindset


Consultant Line van Kesteren pleas for a greener mindset for the Dutch in her second column for Energeia. Why wait for government and business to protect us from the consequences of climate change?

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Magnus president ShoppingTomorrow expert group Omnichannel Architecture


Magnus has been involved in research and action program ShoppingTomorrow since the start. This year, we are again president of expert group Omnichannel Architecture. Experts from a.o. Coolcat, Rituals, WE Fasion, Shoeby, HEMA and COOP will work on a new research question. Read more »

International student challenge: win a weekend in Paris


Magnus Red and its fellow-consultants of nextcontinent challenge all students: 
Design the ultimate company and … join us in Paris! Read more »

Study of Dutch energy startups


Magnus Red conducted an explorative study of the startup ecosystem of the Dutch energy sector. Providing insights on which startups are present, what characterizes types of startups, and which challenges are common among them.

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International Automotive Finance Study 2016


Magnus Red, together with her network partners of nextcontinent, presents an international study of the Automotive Finance industry. The automotive market is facing disruptive changes from various directions. Read more »

Twinkle: from clicks to bricks


Magnus Red’s Tjade ter Borg wrote a blog for Twinkle about wegshops entering the high streets. Why do they expect to succeed where traditional retailers failed? Read more »

10 questions for partner Alexander van der Mark


Magnus Red has appointed Alexander van der Mark as partner earlier this year. After starting as junior consultant eleven years ago, he is now responsible for the Energy Practice of Magnus. Time to ask what it’s like to be a partner and what his plans are for the future. And: how did he manage to become a partner at such a young age?  Read more »

Energeia column: Why nuclear power matches with green optimism


Recently, senior consultant Line van Kesteren became a columnist for Energeia, the top online medium for the Dutch energy sector. She wrote her first piece (in Dutch): ‘Why nuclear power matches with green optimism‘. Why would Line, who worked for UN’s climate change panel (IPCC) and promotes a green lifestyle, support the use of nuclear power?  Read more »

12th May: Axel Groothuis gives keynote in Stockholm


In Stockholm on May 12th, Magnus Red partner Axel Groothuis will present the Supply Chain of 2020. The keynote will take place during the largest e-commerce event in the Nordics Read more »

Sawan Bruins mentor energy startups


Sawan Bruins has been selected by startup program Rockstart to mentor Smart Energy startups. “Rockstart is the best place to meet the companies of the future. I think it is an honour to be involved as as mento,” tells Sawan. He will  Read more »

Magnus starts 2016 full-colour with a rebranding


After rebranding our consulting organisation Eurogroup Consuling into Magnus Red, we enhanced our colour palet as of January 1st 2016. Magnus Technology Consultants is now Magnus Blue. Magnus Technology Solutions has been renamed Magnus Green. Read more »

4 maart: Consultancy Tour visits Magnus Red


Friday March 4th, 25 business students will visit our offices. Magnus Red is the last stop in the EBF Consultancy Tour. Of course, we are going to our very best to make this an afternoon to remember. What’s in store for the students? Read more »

Axel Groothuis jury member Thuiswinkel Awards


Magnus Red partner Axel Groothuis is member of the jury of Thuiswinkel Awards 2016. He will judge the retailers in the category Best Omnichannel Shop. Which Dutch retailer provides the beste combination of clicks-and-bricks? Read more »

Magnus partner EcommerceWiki platform


Today, launched a new knowledge-sharing platform ‘EcommerceWiki’ at The aim of the platform is to share (ecommerce) knowledge internationally. Magnus is partner of this platform.  Read more »

Energy Insight: How TSOs can build the next generation energy landscape


To prevent further climate change, an energy transition is highly needed. This transition towards renewable energy source (RES) demands a major adaptation of the electricity grid. From a high-density grid using fossil fuels to one that integrates expansive windmill farms and solar panel fields, from a centralised grid using few fossil power plants to one that integrates consumers’ solar panels Read more »

Energy Insight: the Energy Transition can start in Paris


Climate change is one of the biggest challenges of our time. Today we live in a world where the average temperature is more than 0,85°C higher compared to the pre-industrial era, leading to climate impacts around the globe Read more »

What can retailers learn from innovation labs in the US?


Nowadays, almost every retailer in the U.S. has its own innovation lab. These start-up like parts of the organisation that are frantically working on new technologies such as mobile couponing, semantic search and big data. Some major innovations have emerged from such labs: take Amazon’s Kindle, the first device to be created by a retailer. Read more »

Magnus Innovation Labs


Our people love to find clever solutions, using new technologies where possible. They’re consultants, after all. Therefore, we started Magnus Innovation Labs, where consultants come up with clever ideas to solve complex problems and to use new technologies. In the form of a competition, of course. The winner gets to take home the (already legendary) Golden Erlenmeyer Read more »

ShoppingTomorrow: consumers to double online spending in 2020


Consumers expect to double their online spending by 2020. Currently, 19% of all consumer spending, as defined in Thuiswinkel Market Monitor, takes place online. Consumers expect this to rise to 38% in 2020, as research by ShoppingTommorrow indicates. Magnus is partner of this research programme.
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Ecommerce Foundation presents latest fashion industry e-commerce facts & figures


Today, the Ecommerce Foundations has published the Ecommmerce Benchmark & Fashion Report 2015. It contains key conclusions from a survey containing 21 major e-commerce KPIs that was conducted amongst approximately 250 retailers from seven countries. Being a partner of the Ecommerce Foundation, Magnus Red shares its key takaways. Read more »

Magnus hosts panel discussion omnichannel architecture ShoppingToday


Today, the yearly e-commerce update for retailers, ShoppingToday is held in DeFabrique in Utrecht. Magnus will be there, of course. At 14:20 Axel Groothuis and Andre Damsteegt will host the panel discussion “Omnichannel architecture: how hard can it be?” Read more »

MagTalks 2015, an energetic and inspired afternoon!


Chess-Andre-GerwinYesterday, our Naarden office was packed with inspration and new insights during the MagTalks. It all started in the hallway downstairs, where the MagTalks Chess Challenge was held. A famous chess move from Levitsky – Marshall (1912) was recreated. Read more »

New Twitter account


We have created a new Twitter account: @Magnus_nl. Follow us to receive updates concerning consulting, technology, solutions en operations. And, of course, to be informed about our events and news, Sharing the Joy! Read more »

Rebranding: Eurogroup Consulting becomes Magnus Red


Today, Eurogroup Consulting Nederland has announced to have changed her name into Magnus Red. The change illustrates the closer alignment of the Naarden-based management consultancy firm with its sister company Magnus, whilst keeping its own identity and expertise Read more »

Consumer survey online trading platform: key findings


Online trading platforms are on the rise in the new retailing landscape. Consider online retailers who opened up their website for third parties (e.g. Amazon,,, comparison websites (e.g., and of course Ebay and Read more »

Launch of Flow-Based: press compilation


Last week, transmission system operators and energy exchanges launched a new method for energy market coupling in Central Western Europe: Flow-Based. Magnus Red managed the consortium of thirteen organizations  Read more »

Magnus Red is partner of E-commerce Benchmark


Yesterday, the Ecommerce Foundation, an international NGO researching e-commerce, has launched its international E-commerce Benchmark. This online tool is free service to companies that want to compare and improve their e-commerce activities. Magnus Red is partner Read more »