Beter Bed Matratzen Concord: design & implementation of cross-channel strategy

Beter Bed has 80 stores which are located in the Netherlands and Belgium ( With more than 800 stores in Germany, Matratzen Concord has grown in 25 years into the largest mattress chain in Europe.
For both chains goes: The recipe for success: shops in a prominent place, deidcated purchasing at premium brand manufacturers, cost-conscious and lean management.

Business case

Beter Bed wants to start its e-commerce channel with a pilot in the Netherlands and an international roll-out to other brands and countries immediately afterwards.

Business Challenge

  • Define online strategy and business case
  • Design future operations and IT
  • Select 3rd parties for logistics and website realization
  • Design web customer journey and user functionality
  • Manage internal cross functional teams (marketing, customer service, logistics, ICT, product data)
  • Test platform & operational
  • Prepare  (web) organization

Magnus Red contribution

Along with better Bed and Matratzen Concord a cross-channel strategy is determined. Explicit attention is paid to the interaction between the online channel and the physical shops. Consequently, this is translated into processes, organization and systems, Magnus Red  has further managed the implementation.

  • Overall project management
  • Definition of online strategy and business case
  • Design op online operations, logistics, customer support
  • Design of IT architecture and integration in standing organization and IT
  • Test coordination

Results and benefits

  • Launch of an international e-commerce operations and platform within 9 months
  • Outsourced website realization